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What B2B Companies Can Learn from Millennials and How They Work
I have four teenage children, so as you can imagine, Wi-Fi usage is pretty high in our house. They each have several connected devices and they use all of them, (a lot!), both at home and when out and...
View ArticleGreat Customer Experience – Coming to a Company Near You, Or Is It?
Like most technology industry professionals, I spend a lot of my working life time thinking not just about the present but about the future too. I recently wrote about the tech-savviness of young...
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Nurturing the European Midmarket
In many countries across Europe, recovery has been largely attributed to midmarket success. In the UK, for example, throughout the recession the sector bucked the economy’s negative growth trend and...
View Article2015: The Year of Power to the Consumer
2014 has been the first full year of my current job. It’s been a time of rapid change, not just for me, but for the tech industry as a whole. Wearable technology, for example, started to make its mark,...
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How Addison Lee’s IT Helps it Go the Extra Mile
British taxi company Addison Lee transports 10 million people a year in London alone. It attributes its success to combining the latest technology with traditional values of customer engagement. I got...
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Winning Business Strategies from the Six Nations Championship
After six weeks, 15 games and 1,200 minutes of unflinching action, the 2015 Six Nations Champions have finally been crowned, following the most dramatic and exhilarating of finishes. While (to my...
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Wearables Are Here to Stay and They’re Changing Our Relationship with Brands
They’re finally in stores and on people’s arms. Proud owners seem to gather a crowd of admirers, hanging off their wrists wherever they go, and gossip blogs are wondering which celebs have one. I’m...
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The Business of Sport: Are Our Venues Letting Us Down?
Sport is big business, and sponsorship has never been more popular. I recently read that a whopping 65 percent of the €26bn market for European sponsorship is accounted for by sports. Companies jump...
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